PLANS FOR THE EAST INDIAMAN GÖTHEBORG TAKE SHAPE – NEW EXPERIENCE CENTER PROPOSED AT MASTHUGGSKAJEN
PRESS RELEASE 2026-03-18 Plans for the East Indiaman Götheborg take shape – new experience center proposed at Masthuggskajen Following growing interest in the future of the East Indiaman Götheborg, Greencarrier now presents detailed plans for a new permanent quay location and an adjacent experience center at Masthuggskajen in Gothenburg. The ambition is to create a new destination in the city ahead of the 300th anniversary of the Swedish East India Company in 2031. The first vision images are now being presented. An interactive experience center The project includes an interactive experience center directly connected to the ship, where visitors will be able to explore: the history of the East Indiaman Götheborg Gothenburg’s role as a trading city the importance of maritime activity – from the 18th century to today’s global trade and logistics “The East Indiaman Götheborg is a symbol of Gothenburg’s origins as a city of trade and maritime heritage. With this project, we aim both to preserve history and to create something that inspires the future – a place where business, academia and the public can meet,” says Stefan Björk, founder of Greencarrier and initiator of the project. A new destination for the city The proposed location at Masthuggskajen will make the ship more accessible and visible to both residents and international visitors. In connection with the ship and the experience center, plans also include: a restaurant office spaces for businesses within maritime, trade and logistics The project aligns with Gothenburg’s ambition to strengthen its position as an attractive destination and meeting place. The goal is to create a vibrant cultural and knowledge hub that contributes to the city’s development and reinforces its connection to the sea. Timeline linked to the 2031 anniversary The objective is for the experience center to be completed in time for the 300th anniversary of the Swedish East India Company in 2031. The plans have been developed in collaboration with: Rstudio (architects) CoForma (project developer) Ongoing dialogue is taking place with the City of Gothenburg, with Business Region Göteborg as a key partner. “To realize the project on time, we need a decision during the spring. We hope that both citizens and policymakers see the opportunities this project would create for the city, tourism and business,” says Stefan Björk. A long-term investment Greencarrier, owner of the Götheborg since 2021, plans to finance the experience center and continue to manage the ship’s operations and maintenance. The vision is to create an iconic place and a living meeting point for future generations. “The Götheborg belongs to the people of Gothenburg. Together with enthusiasts, companies and the city, an impossible project became reality when the ship was completed in 2003. Since then, it has had a strong international appeal. Now we want to complete the circle and give the Götheborg its natural home port in Gothenburg – making it accessible to all while preserving it for future generations,” says Stefan Björk. Current location Until further notice, the ship remains at Eriksberg and is open to visitors during large parts of the year. For more information Anna Svensson Head of Project Management, Greencarrier 📞 +46 76 529 73 21 ✉ anna.svensson@greencarrier.com Images: Vision images may be used freely in connection with publication. Credit: R-Studio About the East Indiaman Götheborg The original East Indiaman Götheborg was one of the ships of the Swedish East India Company and completed three voyages to China between 1739 and 1745. On its return from the third voyage, the ship ran aground just outside Älvsborg Fortress and sank. Much of the cargo was salvaged, and the entire crew survived. More than 250 years later, in the 1990s, diving expeditions began at the wreck site, and in 1995 construction started on a full-scale reconstruction of the ship, completed in 2003. The replica has since sailed on several international voyages, including to China, Australia, Brazil and across Europe, serving as a platform for international relations and trade. In 2023, Götheborg participated in Gothenburg’s 400th anniversary celebrations. More information: gotheborg.se About the Swedish East India Company (SOIC) Founded in 1731, the Swedish East India Company became one of Sweden’s most successful trading enterprises. During the 18th century, it contributed significantly to the development of Gothenburg and to advances in trade, shipping, shipbuilding, science and infrastructure. Today, Greencarrier revives the company by creating a modern trading platform where contemporary logistics meets historical maritime heritage. More information: soic.se About Greencarrier Group Greencarrier Group is a Swedish family-owned company. Founded in Gothenburg in 2000, the group has grown into seven companies with more than 350 employees and operations in 15 countries. The company provides global logistics and shipping solutions and is also the owner of the Swedish East India Company and the Götheborg. More information: greencarrier.com
