The ambition is to create a new destination in the city ahead of the 300th anniversary of the Swedish East India Company in 2031. The first vision images are now being presented.
The project includes an interactive experience center directly connected to the ship, where visitors will be able to explore:
the history of the East Indiaman Götheborg
Gothenburg’s role as a trading city
the importance of maritime activity – from the 18th century to today’s global trade and logistics
“The East Indiaman Götheborg is a symbol of Gothenburg’s origins as a city of trade and maritime heritage. With this project, we aim both to preserve history and to create something that inspires the future – a place where business, academia and the public can meet,”
says Stefan Björk, founder of Greencarrier and initiator of the project.
The proposed location at Masthuggskajen will make the ship more accessible and visible to both residents and international visitors.
In connection with the ship and the experience center, plans also include:
a restaurant
office spaces for businesses within maritime, trade and logistics
The project aligns with Gothenburg’s ambition to strengthen its position as an attractive destination and meeting place. The goal is to create a vibrant cultural and knowledge hub that contributes to the city’s development and reinforces its connection to the sea.
The ambition is to create a new destination in the city ahead of the 300th anniversary of the Swedish East India Company in 2031. The first vision images are now being presented.
The project includes an interactive experience center directly connected to the ship, where visitors will be able to explore:
the history of the East Indiaman Götheborg
Gothenburg’s role as a trading city
the importance of maritime activity – from the 18th century to today’s global trade and logistics
“The East Indiaman Götheborg is a symbol of Gothenburg’s origins as a city of trade and maritime heritage. With this project, we aim both to preserve history and to create something that inspires the future – a place where business, academia and the public can meet,”
says Stefan Björk, founder of Greencarrier and initiator of the project.
The proposed location at Masthuggskajen will make the ship more accessible and visible to both residents and international visitors.
In connection with the ship and the experience center, plans also include:
a restaurant
office spaces for businesses within maritime, trade and logistics
The project aligns with Gothenburg’s ambition to strengthen its position as an attractive destination and meeting place. The goal is to create a vibrant cultural and knowledge hub that contributes to the city’s development and reinforces its connection to the sea.
The objective is for the experience center to be completed in time for the 300th anniversary of the Swedish East India Company in 2031.
The plans have been developed in collaboration with:
Rstudio (architects)
CoForma (project developer)
Ongoing dialogue is taking place with the City of Gothenburg, with Business Region Göteborg as a key partner.
“To realize the project on time, we need a decision during the spring. We hope that both citizens and policymakers see the opportunities this project would create for the city, tourism and business,”
says Stefan Björk.
Greencarrier, owner of the Götheborg since 2021, plans to finance the experience center and continue to manage the ship’s operations and maintenance.
The vision is to create an iconic place and a living meeting point for future generations.
“The Götheborg belongs to the people of Gothenburg. Together with enthusiasts, companies and the city, an impossible project became reality when the ship was completed in 2003. Since then, it has had a strong international appeal. Now we want to complete the circle and give the Götheborg its natural home port in Gothenburg – making it accessible to all while preserving it for future generations,”
says Stefan Björk.
Until further notice, the ship remains at Eriksberg and is open to visitors during large parts of the year.
Anna Svensson
Head of Project Management, Greencarrier
📞 +46 76 529 73 21
✉ anna.svensson@greencarrier.com
Images: Vision images may be used freely in connection with publication.
Credit: R-Studio
The original East Indiaman Götheborg was one of the ships of the Swedish East India Company and completed three voyages to China between 1739 and 1745. On its return from the third voyage, the ship ran aground just outside Älvsborg Fortress and sank. Much of the cargo was salvaged, and the entire crew survived.
More than 250 years later, in the 1990s, diving expeditions began at the wreck site, and in 1995 construction started on a full-scale reconstruction of the ship, completed in 2003.
The replica has since sailed on several international voyages, including to China, Australia, Brazil and across Europe, serving as a platform for international relations and trade.
In 2023, Götheborg participated in Gothenburg’s 400th anniversary celebrations.
More information: gotheborg.se
Founded in 1731, the Swedish East India Company became one of Sweden’s most successful trading enterprises. During the 18th century, it contributed significantly to the development of Gothenburg and to advances in trade, shipping, shipbuilding, science and infrastructure.
Today, Greencarrier revives the company by creating a modern trading platform where contemporary logistics meets historical maritime heritage.
More information: soic.se
Greencarrier Group is a Swedish family-owned company. Founded in Gothenburg in 2000, the group has grown into seven companies with more than 350 employees and operations in 15 countries.
The company provides global logistics and shipping solutions and is also the owner of the Swedish East India Company and the
Greencarrier and the City of Gothenburg have agreed on their ambition to create a long-term home for the East Indiaman at Masthuggskajen. The goal is for the ship to play a central role in a new historical experience center, planned for completion in 2031, and to help create a more vibrant waterfront promenade near Järntorget.
During the evening we will be joined by Mats Berggren, who during the construction period represented the Swedish Maritime Administration as a determined and persistent inspector, and Marie-Louise Edholm, who took part in building the rigging, has sailed with the ship, and has been responsible for the maintenance of the rig. You will gain insight into traditional craftsmanship, material choices, and the many challenges involved in combining historical authenticity with modern safety and operational requirements. If you were involved during this period, perhaps you have a story of your own to share. We would love to hear it! About halfway through the lecture, coffee and pastries will be available for purchase. All proceeds will go directly toward the re-rigging of the ship. Registration is free of charge. Please register by emailing: vanner@gotheborg.se A warm welcome! The Friends of East Indiaman Götheborg Association
It's time once again for a Christmas Market on the pier by the ship! For three days, December 5 – 7, from 11:00 to 17:00 – the area will be filled with festive scents, lights, and exhibitors offering unique handicrafts and Christmas gifts, from ceramics and textiles to jewelry and woodwork. At the market, you'll find: Exhibitors with unique Christmas gifts and crafts Activities for children, both onboard and on the pier A chance to explore the ship Götheborg Hot food and drinks to warm you in the winter chill Traditional glögg and other festive treats Live performances by Götheborg’s own shanty choir Bring your family, friends, and colleagues to kick off December with a truly maritime Christmas celebration! Warm welcome! Are you an exhibitor and want to book a table? Fill in this form: https://forms.gle/oXEmXNGNH9KpYRFb6 Would you like to perform or have another great idea that fits the event? Get in touch at bokning@gotheborg.se