Rederi Götheborg AB and SOIC are a fully owned subsidiaries of Greencarrier Group, a family-owned company with over 40 years of history specializing in logistics solutions. Greencarrier Group comprises several businesses in the Nordic and Baltic countries and offers global logistics solutions with all modes of transport, focusing on knowledge, innovation and sustainable solutions.
Greencarrier is based on the Swedish heritage of commerce and shipping and on the fact that they want to do sustainable business between people, companies and countries.
Rederi Götheborg AB and SOIC share common values on which Greencarrier base their operations on a daily basis. Without humour and joy, dedication and participation, neither Greencarrier nor Götheborg of Sweden would have come a long way. Being a value-driven company does not happen by producing some words that will symbolize what we believe in and what we stand for. Being a value-driven company is when everyone, regardless of function, knows how to act every day to live the values, culture and brand. You know the difference between doing a job and getting involved in your job, for real. That is why we often say that, had we not had our staff at Greencarrier, then we would not have existed. And that’s why thousands of amazing people do wonders as they give of their time to the ship Götheborg. It’s so strong. And it is for real!
When we start our journey towards a sustainable future with commerce, shipping and logistics as our base, Svenska Ostindiska Companiet is simply our starting point. We are proud of our origins and we want to build on that in the future.
Greencarrier may “only” be 20 years, but our history goes much further back in time. That is why we want SOIC and the ship to become our natural symbol and platform to do so.
Stefan Björk
Owner of Greencarrier Group
Greencarrier and the City of Gothenburg have agreed on their ambition to create a long-term home for the East Indiaman at Masthuggskajen. The goal is for the ship to play a central role in a new historical experience center, planned for completion in 2031, and to help create a more vibrant waterfront promenade near Järntorget.
During the evening we will be joined by Mats Berggren, who during the construction period represented the Swedish Maritime Administration as a determined and persistent inspector, and Marie-Louise Edholm, who took part in building the rigging, has sailed with the ship, and has been responsible for the maintenance of the rig. You will gain insight into traditional craftsmanship, material choices, and the many challenges involved in combining historical authenticity with modern safety and operational requirements. If you were involved during this period, perhaps you have a story of your own to share. We would love to hear it! About halfway through the lecture, coffee and pastries will be available for purchase. All proceeds will go directly toward the re-rigging of the ship. Registration is free of charge. Please register by emailing: vanner@gotheborg.se A warm welcome! The Friends of East Indiaman Götheborg Association
Following growing interest in the future of the East Indiaman Götheborg, Greencarrier now presents detailed plans for a new permanent quay location and an adjacent experience center at Masthuggskajen in Gothenburg. The ambition is to create a new destination in the city ahead of the 300th anniversary of the Swedish East India Company in 2031. The first vision images are now being presented.