Meet our new colleague, Anna Holmdahl White, responsible for partner sales.
Name: Anna Holmdahl White
Responsible for: Partner sales
Well, I love to talk, I am very open and social. Haha! I have a strong focus when working as well. I love working towards a goal in a great team. I think I have found a perfect project and I am very much looking forward to this journey.
Yes of course! I grew up in Ljungskile and started sailing when I was 11 years old. I fell in love with it from the beginning and even my parents were impressed by my strong commitment. I was sailing optimist dinghy at a sailing club and raced in the Opti until I was 15. Then I switched to the 420-dinghy class and attended several national and international regattas and championships. I got the chance to attend sports high school to be able to combine my sailing career with my studies. After the exams, I wanted to learn French and I found a sailing academy in La Rochelle, where I stayed for one year and then moved to Southampton where I had some connections and could combine language studies and racing. In 1994 I returned to Sweden and started to study at Gothenburg university of business, economics, and law. After my degree at university, I became more involved in the business part of sailing as a project manager at GKSS Match Race Centre.
In the meantime, I had started sailing match racing with an all-female team and could see the huge difference between women and men in sailing. We nursed a dream to be able to live out of our sailing but there were few professional opportunities. Sweden has always been a front player in developing sailing events, and I saw the possibilities that spectator-oriented sailing events could bring. Many of the men’s tour events added a women class but it was hard to combine two classes and give the women class full attention. Luckily, partners saw the potential in sailing and women in sport and the business opportunities it brings. So, I got the idea to organise the world’s premier female sailing event and build a showcase of what a professional sailing series for women could bring. Lysekil Women’s Match was born, and the first event took place in August 2004. The event has grown since then and has now become one of the favourite events among the world’s best women sailors and has been the host for the Women Match Racing World Championships in 2009 and 2019.
Before the trip to China, I knew some persons working close to the project and was fascinated by the story and width of the expedition and the "Götheborg project". I followed the project and was impressed when I saw the TV coverage from the welcoming in China. It made me understand how unique this ship and her story is. So, I was very happy to welcome the ship to be part of the opening ceremony for the World Championship in Lysekil in 2009.
To get the possibility and be able to work with Götheborg of Sweden for the Asia Tour is truly exciting. I am really looking forward to working with the ship and her special history and developing new possibilities together with strong partners and other stakeholders.
Greencarrier och Göteborgs Stad är överens om att vilja skapa en långsiktig hemvist för Ostindiefararen vid Masthuggskajen. Målet är att fartyget ska spela huvudrollen i ett nytt historiskt upplevelsecentrum som ska stå klart 2031, och bidra till ett mer levande kajstråk nära Järntorget.
During the evening we will be joined by Mats Berggren, who during the construction period represented the Swedish Maritime Administration as a determined and persistent inspector, and Marie-Louise Edholm, who took part in building the rigging, has sailed with the ship, and has been responsible for the maintenance of the rig. You will gain insight into traditional craftsmanship, material choices, and the many challenges involved in combining historical authenticity with modern safety and operational requirements. If you were involved during this period, perhaps you have a story of your own to share. We would love to hear it! About halfway through the lecture, coffee and pastries will be available for purchase. All proceeds will go directly toward the re-rigging of the ship. Registration is free of charge. Please register by emailing: vanner@gotheborg.se A warm welcome! The Friends of East Indiaman Götheborg Association
Following growing interest in the future of the East Indiaman Götheborg, Greencarrier now presents detailed plans for a new permanent quay location and an adjacent experience center at Masthuggskajen in Gothenburg. The ambition is to create a new destination in the city ahead of the 300th anniversary of the Swedish East India Company in 2031. The first vision images are now being presented.