Götheborg co-hosted event with Dagens Industri

On Wednesday, 8th June, Götheborg finally set sail for a two-year journey with Europe and Asia in sight. As final preparations were made, Götheborg and Dagens Industri co-hosted an event nearby where panelists from the world of trade, politics and international posts spoke about a world that looks different from when Götheborg last set sail some seventeen years ago.

Götheborg co-hosted event with Dagens Industri

Photo: Pax Engström 

As the world opens up, the ship Götheborg was finally able to set sail again, now on a mission to promote Swedish trade relations, and this was highlighted by a seminar to discuss what Sweden has to offer the global market, and to wave Götheborg farewell as she sailed. 

More than 150 invited guests arrived to hear leading experts and industry professionals talk about new opportunities for Swedish businesses in trading places where Götheborg will land, and how to best promote Swedish businesses and all that they have to offer.

Panelists also spoke about how there is less focus on dominant markets that produce materials for the whole world. Sustainability and innovation are key on the global market now; something which Swedish companies have to offer. To highlight this, the event included an Impact Summit Pitch, featuring some of Sweden’s best and most innovative start-ups working with solutions around sea and climate change, and the blue economy.

As the event drew to a close, guests and participants were treated to the view of the harbour and a salute as Götheborg set sail.

“The Ship Götheborg was pleased to partner with DI for this event, and with other organisations that will be with us along the way. As we set sail it is good to have Swedish trade expertise and knowledgeable platforms with us to ensure that we make the most of this expedition.”
– Kristoffer Bennis, Expedition Director at Götheborg of Sweden

Dagens Industri also highlighted the topics discussed during the event. Click the link below to read the article. 

Photo: Pax Engström
Photo: Pax Engström
Photo: Pax Engström
Photo: Pax Engström
Photo: Pax Engström
Photo: Pax Engström
Photo: Pax Engström
Photo: Pax Engström
Photo: Pax Engström
Photo: Pax Engström

Speakers and Programme during the summit

Moderatorn Thomas Frostberg inleder seminariet
Thomas Frostberg är journalist på Sydsvenska Dagbladet och Dagens industri

Ostindiska kompaniet - historia och framtid när världen öppnar upp
Introduktion till resan och vad vi vill uppnå
Stefan Björk, ägare och ordförande, Greencarrier AB 

Paneldebatt: Om möjligheterna för svenska företag i en värld som öppnar upp
Panelmedlemmar:
Cecilia Oskarsson, handelskommissionär Indien, Business Sweden
David Johansson, President Automotive, SKF Group
Henrik Einarsson, etablieringschef, Businessregion Göteborg

Export och import i en osäker värld - så säkrar du dina leverantörskedjor
Intervju med Olof König, Partner, International Commercial & Trade, Baker Mckenzie

Rapport från världen - vi gör nedslag i några städer som Götheborg kommer besöka på sin resa
Johan Nylander, Di:s korrespondent i Kina
Ulrika Andersson,  Executive Vice President BA Specialty Polyols & Solutions Perstrop,

Asiens betydelse för svensk innovationskraft
Intervju med Anne Lidgard, senior rådgivare, och Fredrik Hörstedt, avdelningschef  på internationella avdelningen, Vinnova.

Paneldebatt: Så ska innovation och hållbarhet sälja Sverige och svenska bolag
Panelmedlemmar
Martin N Larsson, Head of Corporate Finance, Pepin
Fredrik Hörstedt avdelningschef på internationella avd Vinnova
Anna - Karin Dahlberg, hållbarhetsdirektör, Lindex

Intervju med fokus på Sveriges möjligheter att konkurrera på de internationella marknaderna
Intervju med Jan - Olof Jacke, vd Svenskt Näringsliv

Impact Summit Pitch - Sveriges bästa, mest innovatiova startups delar sina lösningar med omvärlden
8 entreprenörer med lösningar kopplade till hav, klimat och blå ekonomi går upp och pitchar inför vår jury.

Blå ekonomi - vilka lösningar behöver Sverige?
Lillemor Lindberg, innovationsledare Blå bioekonomi, Innovatum Science Park
Goncalo Carneiro, utredare, Havs- och vattenmyndigheten

The East Indiaman will become part of a public experience center at Masthuggskajen.

28 April 2026

Greencarrier and the City of Gothenburg have agreed on their ambition to create a long-term home for the East Indiaman at Masthuggskajen. The goal is for the ship to play a central role in a new historical experience center, planned for completion in 2031, and to help create a more vibrant waterfront promenade near Järntorget.

THE FRIENDS OF THE EAST INDIAMAN GÖTHEBORG INVITE YOU TO A WONDERFUL EVENING 19 MARS 18:00

19 March 2026

During the evening we will be joined by Mats Berggren, who during the construction period represented the Swedish Maritime Administration as a determined and persistent inspector, and Marie-Louise Edholm, who took part in building the rigging, has sailed with the ship, and has been responsible for the maintenance of the rig. You will gain insight into traditional craftsmanship, material choices, and the many challenges involved in combining historical authenticity with modern safety and operational requirements. If you were involved during this period, perhaps you have a story of your own to share. We would love to hear it! About halfway through the lecture, coffee and pastries will be available for purchase. All proceeds will go directly toward the re-rigging of the ship. Registration is free of charge. Please register by emailing: vanner@gotheborg.se A warm welcome! The Friends of East Indiaman Götheborg Association

PLANS FOR THE EAST INDIAMAN GÖTHEBORG TAKE SHAPE – NEW EXPERIENCE CENTER PROPOSED AT MASTHUGGSKAJEN

18 March 2026

Following growing interest in the future of the East Indiaman Götheborg, Greencarrier now presents detailed plans for a new permanent quay location and an adjacent experience center at Masthuggskajen in Gothenburg. The ambition is to create a new destination in the city ahead of the 300th anniversary of the Swedish East India Company in 2031. The first vision images are now being presented.